To talk about Repsol is to talk about technology, innovation and future. But, how to convey these values to all targets, adapted to new products on an innovative and notorious way? We decided to bring the product nearer to the Internet user, as if they could touch it, to make tangible and attractive an invisible product used every single day. That is why we decided to use as resource, a drop (the campaign icon), that moves to finish with the signature of the holder: "The new age of diesel progresses". We flooded all national interactive channels with the "Liquid Future", showing the qualities of the new diesel.