Cannes Lions
SAATCHI & SAATCHI, Singapore / REPUBLIC OF SINGAPORE NAVY / 2009
Overview
Entries
Credits
Execution
We sent out direct mailer packs, which opened out to be the ultimate uniform - a crisp, white Naval Officer's jacket, complete with medals and decorations. An awe-inspiring uniform that is revered and respected. The life-sized uniform could be held up, immediately allowing the recipient to see how he would look in it. A business reply card was placed in the breast pocket.
Similar Campaigns
12 items