Cannes Lions

REPUBLIC OF SINGAPORE NAVY

SAATCHI & SAATCHI, Singapore / REPUBLIC OF SINGAPORE NAVY / 2009

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Overview

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Credits

OVERVIEW

Execution

We sent out direct mailer packs, which opened out to be the ultimate uniform - a crisp, white Naval Officer's jacket, complete with medals and decorations. An awe-inspiring uniform that is revered and respected. The life-sized uniform could be held up, immediately allowing the recipient to see how he would look in it. A business reply card was placed in the breast pocket.

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