Cannes Lions

RESISTOL GLUE

Y&R MEXICO, Mexico City / HENKEL / 2011

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A family of first-place trophies is discussing because the youngest son is dating a second-place trophy. Father and son are arguing, when accidentally the son trophy falls down the stairs and breaks in several pieces. In the end, we notice this is just an excuse made up by a real kid who broke a trophy, and that Resistol 911 is more effective than any excuse.

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