Using stunt guerrilla approach and relying on a strong tradition as insight, we delivered the message.

The case was filmed and promoted by the Ministry of Internal Affairs on their page, and it created a viral effect.

It was broadcasted further on on all the national and local TV channels, generating free media of 150,000 euro.

The campaign generated a viral effect on the social media. All portals and social mediums shared, including the Prime Minister of Albania.

The case was further on broadcasted on all the national and local media channels, generating free media exposure of 150,000 euro.

Debates and public discussion were initiated involving experts, high ranking officials and citizens.

Traffic police took more active role in regulating the crossings.

Volunteers were organised on the busiest crossings in Tirana to help pedestrians and once again remind drivers.

Traffic signage got refreshed on the streets.