On November 17, 2017, we kill La Bomba 4 and instead of publish women like every friday, we published an obituary. With this action, we toke the first step as a communication media to start to kill the male chauvinism that live in our society.

This way, we choose represent the Chile we want to be, over the sales.

On November 17, 2017 instead of launching La bomba 4, we put an obituary telling his death and that he re-enacted the death of machismo. With a simple print we managed to impact the entire Chilean population to put the topic of gender equality in our country.

With a print, we achieved a high impact both in people and in the media that covered the news. Many people were against it but the most important thing is that we got everyone to talk about it. Turning into a trending topic with more than 500,000 mentions. 12,000,000 impressions and almost 2 hours on air for free in different media.