The film was launched when India was coming out of a lockdown. And India’s biggest tournament starting was a symbol of India starting once again. There was a tone of optimism but with a voice of caution.

In the film, we drew a parallel between cricket and daily life restarting. The audio was written using cricket lingo yet explaining the moments. For example, while talking about new partnerships we showed how it can be formed between a bus conductor and a passenger.

Similarly, we showed people coming back home after a long time, an ice-breaker moment between two colleagues, an office -oer getting in a cab. Every situation showcased what restarting India would mean. And how Lifebuoy can protect you in every situation.

All with an important message from the Indian Cricket team’s captain - Virat Kohli, who asks people to take precautions so that India never stops again.