The brief was to create hype and awareness around WVRST - a new sausage-only restaurant opening in a neighbourhood already packed full of trendy restaurants. To do this, we created posters that highlighted the adventurous menu by using playful and graphic illustrations of a few animals you could find in a WVRST sausage - including rabbit, pig, duck and even deer. These posters were placed around the city to attract hungry customers.

We wanted to highlight the adventurous menu by using playful and graphic illustrations of a few animals you could find in a WVRST sausage—including rabbit, pig, duck, and even deer. These posters were placed around the city to attract hungry customers.

The posters created huge buzz for the restaurant, driving customers to pack the place every night. And the posters themselves became a hip collectible.