“Cheese of The Day” is an extremely popular drive-time radio feature on 5FM that plays a daily cheesy song to listeners around South Africa.

It was a match made in heaven for Panarottis, a national Italian restaurant franchise who pride themselves on their extra cheesy pizzas and pastas.So we got involved to show South Africa who’s the cheesiest of them all.The challenge was for Panarottis to live up to this moment of cheese with their own brand of super cheesiness. We plumbed the depths of corny jokes and created our own brand of unique audio cheese for Panarottis.