The ambient piece was an adult-sized McDonald’s Playland.Built entirely by hand and scaled 2:1, it made adults look and feel like kids again. It had a height of 32 feet, a weight of more than 15 tonnes, and a footprint of over 4,500 square feet.The Playland was built over a weekend in the forecourt of Customs House in Sydney’s CBD. The location made it instantly visible to workers arriving by bus, train, ferry and taxi on Monday morning.On Monday March 29, commuters arrived in Sydney’s CBD to find a McDonald’s Playland built just for them. Adults were able to play in a way that they hadn’t since childhood. The Playland incorporated retro characters from the past such as a Hamburglar swing, Grimace cage and Fillet-O-Fish bouncers.

Grown-ups came before work, after work and during their lunch breaks to slide, swing or just take it all in. People couldn’t believe that McDonald’s had done it.The Playland let adults engage with McDonald’s in a way they hadn’t for years:They had fun – and lots of it.People see i’m lovin’ it in all our ads. This time they felt it.