Patronage of long-time Chateau 1771 was dropping due to the influx of new fine-dining options. To win back customers, Chateau 1771 needed to project the image that they were the real finest dining restaurant in the Metro.

The final design was inspired by the old paintings and decor inside the restaurant. The type was chosen to match the typeface of the restaurant logo. The illustrations were done deliberately in an old style thats grandiose, yet still had a timeless quality to it.

In the first week of implementation, reservations rose 300% and phone inquiries rose 400%. In a month, table occupancy was up 500%—their highest in three years.