Cannes Lions
CARMICHAEL LYNCH, Minneapolis / US BANK / 2016
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This spot is about two friends who dream of opening a restaurant. Although the restaurant doesn’t yet exist, they can picture everything about it until this dream becomes reality.
Our client wanted people to know that possible is inside of us all. It’s a process of turning small achievements into larger, more significant ones. It begins with two friends discovering a dilapidated warehouse space. As they explore, they begin to picture this being the restaurant they’ve always wanted to open. Together, they imagine the finished space, a busy kitchen and a packed dining room. Finally, it is revealed that this once-forgotten warehouse has been transformed into one of the neighborhood’s best restaurants.
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