In order to focus our resources on the book shops, we founded our own publisher. Then we sent the manuscript to the editors of all the leading German newspapers for review.Using their statements and comments, we prepared the presentation folder for book stores and PR that included a menu-style order form.Prior to publication, we teamed up with the SonntagsZeitung (a leading Sunday newspaper) to serialise the first seven chapters of the thriller. Appearing in 1/1 and 2/1 formats, it commanded readers' attention and the interest in the new Zeindler thriller began to rise.The pre-order figures rose rapidly, overtaking those of the best-seller “The Da Vinci Code”.At the same time, a separate advert pointed readers to a home-page where one could download two chapters as a top-quality audio book as well as the seven serialised chapters. There was also an order form.

On the 6th December 2008, perfectly timed to coincide with Christmas shopping, “Tanti Auguri” appeared in leading bookstores.Zeindler’s new thriller was also offered for sale in dozens of online shops.The results: The pre-orders for “Tanti Auguri” were higher than those of "The Da Vinci Code“. The book stores were excited. Shop sales were approaching 150 copies per day.The 1st print run of “Tanti Auguri” was sold out within three weeks of publication. An advertising campaign that pays for itself.Thus an unusual campaign was launched which has proved that people are more than willing to pay for good advertising. By the end of December the book was officially a best-seller.