Last year more than 30,000 cardiac arrests occurred in the UK.

Research shows that in countries where CPR has been taught in schools, survival rates are as high as 70%. But education is suffering. Recent budget cuts means less CPR training in schools. How do we get a new generation to take interest and take up this life saving skill?

With a little help from upcoming British celebrity Connor Swindels along with the assistance of Hollywood prop makers Lifecast and Britain’s leading paramedic, we created the world's first CPR manikin you’d want to save.

For the last 60 years that CPR has been taught on Resusci Annie. Resusci Annie is based on the face of a teenage girl found dead in the Seine river in Paris in the late 19th century whose body was never identified but whose visage was captured in a mould, or "death mask."

Many young people said they found the design a little creepy. That’s when we decided to turn the old manikin into a new one that young people will resonate more with.

We just needed a celebrity. Meet Connor Swindels. He’s the star of the Netflix hit show Sex Education. Many young people think his character Adam is their favourite. Reddit thinks he is going to be the next Bond. He is also starring in Greta Gerwig's next Barbie film. So we thought why not get the guy from Sex Education to give the nation some CPR education?

Our mannequin took three rigorous months to make. Connor came down to Lifecast studios to receive a full scan of his body and mould. We also worked on several iterations to make sure the mannequin was lifelike but also fun. And after the mannequin was produced we did further tests with Dave Halliwell one of Britain’s leading paramedics to ensure that the mannequin was a fully functioning CPR mannequin. Once our mannequin was ready, we were ready to shoot our film and take it around schools.

Here are some more details about how the rest of our campaign was rolled out.

PLACEMENT - CINEMA/INSTAGRAM/ FACEBOOK/TIK TOK/OUT OF HOME

LIVE DATE -

SOCIAL FILM LIVE DATE - 12/10/2022

CINEMA LIVE DATE - ​​25/01/2023

TIMELINE (HOW LONG WAS IT LIVE) - 12/10/2022 - 25/02/2023

- 1.3 billion impressions on launch day.

- Over 2.4 million TikTok views on launch day.

- 600,000+ plays on Instagram on launch date.

- Shared by Dan Levy from Schitt’s Creek as well as a raft of other British stars.

- Inspired Oti Mabuse to create a new dance.

- Covered by The Sun, The Independent, The Mirror, The Telegraph and most of the

major British tabloids.

- Further demand resulted in 35 mannequin’s now in production ready to be rolled out

to paramedics and schools.

- Regularly used as a first aid training tool by paramedics.

- Resulted in one life being saved in the first week of the tube ad being run.