Cannes Lions
JWT MANILA, Makati City / GNC LIVE WELL (TOTAL NUTRITION CORPORATION) / 2012
Overview
Entries
Credits
Description
Resveratrol is a substance found in wine that is proven to help restore a person’s youth and fight aging. However, a person would have to drink hundreds of glasses of wine to experience any such benefit. ResVitale’s Resveratrol vitamin supplement provides these same benefits, in one daily dose.
Execution
Leveraging on Resveratrol’s origins, we repackaged the product in beautiful, limited edition wine bottles, complete with intricate labels describing the benefits and story behind ResVitale.
Redesigned with a touch of elegance, these fine ResVitale wine bottles, each filled with capsules of Resveratrol, stood out in stores stacked end to end with all sorts of multi-vitamins. Shoppers entering GNC are now greeted by a beautiful display of wine bottles alongside exquisite wine crates. ResVitale now presents itself as an unlikely and drawing presence inside the leading multivitamin retail chain.
Outcome
The design attracted a lot of attention for ResVitale Resveratrol. Within minutes of installation, customers were crowding over the display, examining the wine bottles, and asking to purchase the product.
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