Cannes Lions
PUBLICIS NEW YORK, New York / CITIGROUP / 2012
Overview
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Credits
Execution
This campaign was created to promote Citibank’s Mobile Check Deposit, a product that lets you deposit checks with your smartphone from pretty much anywhere. We created the clear checks to demonstrate that anywhere really means ANYWHERE. The areas you see through the checks show all the places you can now deposit checks from.The clear checks were placed on airplane windows, at lookout points in NYC skyscrapers, and built as a giant mobile billboard that was driven through three states, all showing the endless number of places you can use this product.
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