Cannes Lions

RETAIL FOOTWEAR STORES

SAPIENTNITRO, London / FOOT LOCKER / 2012

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To promote Foot Locker's launch of the new Converse Padded Collar range we engaged the talents of a group of Cataphiles. Inspired by the Converse Padded Collar sneakers on their feet they took us on a journey into the underground. Cataphiles are urban explorers who illegally enter the disused catacombs and tunnels that exist beneath the streets of many European cities. Driven by curiosity and creativity they hang out underground where they create their own secret parties, gigs and graffiti galleries.

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