Cannes Lions
SMUGGLER, Los Angeles / TARGET / 2012
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Description
Whether it’s the spring bloom or a suburban living room, the addition of a little color can transform everything around it. And with a range of offerings, from throw pillows to tableware to dresses, Target’s vibrant spring collection can refresh any space.The director follows a colorful, energetic, and sprightly group of characters who arrive in a bright, bold hot air balloon, spilling out and bringing their magic touch to a city center and its suburbs. As they jump, dive, cannonball, sprint, and flip, they transform the town into a more lively version of itself, bringing with them the colors of spring and the Target collection.
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