Cannes Lions

RETAILER

BBDO NEW YORK, New York / LOWE'S / 2012

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In this spot, a woman’s life unfolds as she dances from room to room, improving everything around her. She wakes up, meets a boy, gets married, has kids, and then those kids have kids. As her family grows up, so does her home. She puts a ceiling fan in, rips wallpaper off the wall, revealing new paint and multiple sconces. She redesigns her living room. Her husband enlarges the kitchen. All this culminates with the couple, now grandparents, dancing through their newly improved backyard with their family.

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