Cannes Lions

RETIREMENT

ABBOTT MEAD VICKERS BBDO, London / AVIVA / 2013

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Aviva wanted us to design a website for people coming up to retirement.

Most retirement websites are extremely dull. They’re also very complicated. So, together with famous graphic artist Noma Bar, we created a visually stimulating, animated website that was controlled by the user. As you scroll down the page the graphics interact to take you on a seamless journey through the retirement process. It finished with a link to Aviva’s retirement products.

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