We developed a unique stretching exercise under the theme of our company’s slogan “Revs Your Heart”.

The development of our exercise involved introduction of the latest stretching methods under the supervision of a professional coach who is responsible for the physical conditioning for athletes. We also incorporated approaches of neuroscience and music therapy in our exercise to perfect our stretching exercise to be something that “Revs” one’s mind and body.

We announced the message from the director of the exercise on the office broadcast and displayed posters and banners in-house.

The tutorial video, BGM and pamphlet of the exercise were posted on the website to also encourage people outside of the company to enjoy our stretching exercise.

We also attempted to improve motivations of people both in-house and outside of the company to practice the Rev Stretch by quantifying its effect on the participants’ minds and bodies based on the survey of our employees, and delivering the result through the in-house newsletter and news release.

•The result of the survey showed that the participation rate of our workers considerably increased. One of our departments improved its participation rate from less than 20% to over 80% after the renewal.

•65% of the participants answered that the exercise was effective in refreshment and reducing stresses.

•With regard to spreading our brand slogan, which was our initial purpose of developing this exercise, 64% of them answered that it gave them an opportunity to feel familiar with the word “Rev”. It thus became clear that our approach through the exercise has been successful.

•The Rev Stretch has won the attention of media as a method for dealing with stress and managing workers’ health condition, and it is not only practiced within our company, but also enjoyed by many people at various places.