Bethesda tapped us to create & lead a 360° campaign to introduce Dishonoured. “Revenge Solves Everything” ran the gamut from key art & box art design to microsites, a mobile game, videos, POS & OOH. To kick things off, the cinematic trailer leaked & Dishonored.com went live. On iOS, gamers could play Rat Assassin (Top 10 Action Games & nearly 1 million downloads). From trailers to documentaries with Arkane Studios, the videos we created saw over 13 million views, including the critically acclaimed short films: ‘Tales From Dunwall.’ Its global début cemented Dishonoured as the largest new-IP launch of 2012.