The Branded Entertainment in Mexico is still not a very popular category, so there is a great opportunity to make an impact because you advertise differently.

Illusion´s lingerie campaigns have always been aimed at women about loving themselves. With Rewedding Nights we exploited much more than this, we got them to relive the passion of their wedding night; this success not only impacted them, but their partners as well.

The results were astounding, we received many cases of women who wanted to transform their wedding dresses for personalized lingerie, much more than we expected.