Cannes Lions

Rewriting Books to Rewrite Lives

FCB INFERNO, London / PEARSON / 2018

Digital Proof JPG
Supporting Images
Demo Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Illiteracy affects almost one billion adults worldwide. And it’s a hidden issue, with those suffering from it embarrassed and unwilling to admit their problem. But just because someone is illiterate doesn’t mean their story shouldn’t be heard. Project Literacy is aiming to raise awareness of adult illiteracy by shining a light on the success stories of those who have risen to the challenge and bettered their lives through literacy.

Similar Campaigns

6 items

Mighty Pencil Sculptures

FCB INFERNO, London

Mighty Pencil Sculptures

2017, PEARSON

(opens in a new tab)