Cannes Lions
DRAFT SAO PAULO / UNILEVER / 2006
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Description
Target: Teenage girls ages 12 to 17 - Teenage antiperspirant users who want different fragrances for the products they use; Teenage antiperspirant users who like the fragrances of the products they are using, but who start to need a higher level of protection.Objectives: To use the website to engage the consumer with the brand to drive sales.
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12 items