Rexona is a brand built on the promise that "IT WON'T LET YOU DOWN," we created the ‘REXONA REAL HOROSCOPE’ interactive application that made every prediction come true. After finishing the application each girl received horoscope prediction, and what will happen to them, based on the day of the week they were born.And we brought these predictions to life for them in 3 unique ways: Online, Live stunt and Tie-in with concert

66,049 girls engaged the campaign directly.740,131 video views in YouTube.And importantly, we helped sales bounce back and brand equity increase.