Cannes Lions
LOWE & DRAFT, Amsterdam / UNILEVER / 2007
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How do you create awareness and talkability amongst women for the new Rexona Biorhythm deodorant? By translating its key benefits into an appealing and inspiring webtool which helps you to get the most out of each and every day. This tool teaches you how to benefit from the insight in your personal biorhythm. Just by entering your date of birth your actual biorhythm is shown instantly. Not in a cold scientific diagram, but in warm and lively animated illustrations. The integrated radio station plays only the right songs, perfectly adjusted to your mood...
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