Cannes Lions
VEGAOLMOSPONCE, Buenos Aires / LEVER / 2004
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A cowboy mounts a bull in a rodeo. The bull smells the nasty odour of his armpit and shakes violently to get rid of him. The cowboy falls down, the bull collapses too. The emergency-nurse smells the odour of the cowboy and prefers to do mouth-to-mouth resuscitation to the bull instead.
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