Cannes Lions

REXONA DEODORANT

VEGAOLMOSPONCE, Buenos Aires / UNILEVER / 2008

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A paper doll comes to life and starts choosing what to wear. She tries some dresses on that she doesn’t like so she throws them away. Her underarm skin starts getting damaged, and her armpits rip while she struggles with the paper clothing. She finally chooses one dress and she realised how deteriorated her underarm skin is. Then she finds the solution in a magazine where we can read: “You know your underarm skin can get damaged. We know how to take care of it. New Rexona Skin Care, the line that helps your skin to keep itself healthy”.

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