To introduce a new ultra-advanced deodorant from Rexona, we brought to life a future world where everything is over-engineered. In this risky yet humorous reality, robot dogs, jetpacks, holographic car alarms and even robotic bosses make life more challenging. The first of a 5-spot campaign introduces us to this over-engineered world and depicts what would be a normal morning in the future. It’s a breathtaking race against the clock where while running late for work, a man has to face a myriad of futuristic challenges. This specially designed future makes this piece particularly enjoyable to watch over and over again.