Cannes Lions
CUBOCC, Sao Paulo / UNILEVER / 2008
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Our challenge was to expand the Rexona Men V8 product's concept through the target's involvement by parallel actions. We chose to surprise people on the streets and then we filmed it. So, as parallel content to media and promo, we created a viral video where 2 actors drive a V8 replica made of cardboard on the city streets. This video was posted and spread over the internet.
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