The product is a technological revolution, the first deodorant for men that detects movement and works even better when you need it most. It took a lot of time and effort to create it and the brief was equally ambitious.They needed something different to stand out in the category.

The agency responded with intriguing creativity in the spirit of the brazen humour that men of that age share with each other. So, the product was introduced as the consumer’s 'partner in crime'; it was also accompanied by a deodorant POS that goes beyond basic messages of efficiency and defines the product as an ally for situations that they have to face every day.

The campaign launched recently so we don't have sales numbers.What we do know is that the design won the heart of the client who changed the usual language of antiperspirants to tell a story about this motion technology.