The execution was relevant to the product because it clearly nailed it down on Ribeiro´s unique Mini Installments payment method. And specially for the unbanked, those who have no credit card and pay everything in cash. These people represent almost 70% of Ribeiro´s sales.

In the first 30 days since the release of the 100,000 intervened bills this are the results:

- 1359 bills came back to Ribeiro and became sales.

- 872 new customers where brought to the 70 stores along the country.

- Traffic to Ribeiro´s website augmented 7%

- With 0 media investment the action drove sales for AR$816,000 PESOS.

- The production cost to intervene the bills and deliver them to the Ribeiro stores was only AR$14,000 PESOS