Putting polish before people rob us of the opportunity to connect and go deeper. Our naked selves are rarely shown to others, and that's what makes them precious. "Rich Spirit" was meant to reconnect the audience to the idea of slow living. Directed by an award-winning music video director, the video stars Kendrick Lamar as he dances around a barren home. It’s every bit as minimal as the song itself, which shows a whole new side of the artist. Here – set against a textured, minimalist, mid-century modern house – he is safe, free of restrictive expectations, and uninhibited. It reminds us of a time when living slow gave us the opportunity to collect our thoughts and act with intention.

"Rich Spirit" taps into the ecstasy found inside solitude. Despite the curtains being closed – signaling a disconnect from the outside world – the film acts as a candid window into the artist's unwatched world; the freedom to be who you are when you're by yourself. Vignettes come together to depict a man liberated from the pressures of the outside world – reconnecting with himself and motivating others to do the same. Over a series of sporadic vignettes, we explore the dimensionality of Kendrick's rich interior life. While it may look as though his materialistic needs are more than met (based on the luxury setting), we see that his true desire is something money can't buy: enlightenment.

"Rich Spirit" is a celebration of connection. The director was intent on breaking down the barriers of Lamar's "celebrity" to show a man who, like all of us, craves a safe space to live authentically. Viewers have connected with "Rich Spirit" because, unlike most music videos, this one offers a sense of Lamar's emotional multidimensionality. We can't help but empathize with him as we see that his emotions – like ours – can be whimsical and ephemeral but also barbed, deep-rooted, and dense. We see Kendrick Lamar as his unguarded self, which allows others to let their walls down and escape into a place deep inside.

Since its premiere a little over four months ago, the music video has been watched over 16 million times and written about in major publications, including Rolling Stone, Billboard, Pitchfork, The Fader, and more. On the artists' Twitter page, the music video was retweeted over 8,000 times and garnered over 44 thousand likes. "Rich Spirit" was also named as a nominee for the Music Video of the Year award for shots Americas.