Cannes Lions
PHD COLOMBIA, Bogota / HEWLET-PACKARD / 2016
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Description
Our radio spot intends to encourage listeners to buy original HP inks, as they guarantee that the colors of the printing will always come out as they expect it and without surprises.
To demonstrate this in a fun and powerful way, we decided to tell the story of Little “Red” Riding Hood, changing "red" to "pink", and concluding that without original inks, we have a different story, it changes.
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