Cannes Lions

RIGHT GUARD DEODORANT

ENERGY BBDO, Chicago / DIAL / 2011

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Chris Paul is one of the best defenders in basketball. Right Guard Total Defense 5 is one of the best defenders against odor and sweat. In this spot, a one on one basketball game quickly escalates into an overwhelming match of one on five, as everywhere the opposing player tries to take his offense, he’s met by another Chris Paul. It’s not fair, but neither is what Right Guard does to odor and wetness.

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