A man and woman stand in the basement of a creepy building, enjoying Sweet Heat Skittles. They notice they’ve eaten them all, then proceed to walk into an inner chamber of the basement. Inside, they greet the captive Skittles rainbow and then, using electrical and verbal tactics, they joyfully “rile” the rainbow to make more Sweet Heat Skittles.

The aggressiveness of the spot seemed to call for a testosterone-fueled cast, so we began a search for two, young, male leads. But in the process of looking at auditions, we discovered that we should expand our search. Two guys being crazy was perhaps too expected. We thought it might be more surprising, engaging and inclusive to suggest the product would make anyone want to rile a rainbow. Not just fired-up dudes. So we threw out a broader net, considering a wide range of men and women. By doing so, we discovered a duo that brought an atypical, inspired, yet eerily believable lunacy to the proceedings.