The task was to develop a digital user-centred concept that emphasises the innovative character of the quality brand RIMOWA while meeting the luggage manufacturer’s high standards. We aimed at continuing to position RIMOWA as the pioneer of comfortable travel in the future. To achieve that we used RIMOWA technology and created assets to enhance the travel experience.

RIMOWA ELECTRONIC TAG replaces the conventional paper tag with a digital data module that is integrated into the suitcase. A dedicated smartphone app communicates with the suitcase and allows you to add your personal data. The luggage’s data can then be sent to the airline, which in turn sends a digital tag to the suitcase. This allows you to check in your luggage from wherever you are, saving invaluable time at the check-in counter. RIMOWA ELECTRONIC TAG has already successfully implemented worldwide by Lufthansa, EVA Air, United Airlines, Thomas Cook and SWISS. It has been requested by over 30 other airlines.