The RINGANA PACKS are sold in special cartons. Our job was to improve the functionality of those boxes. We wanted to make them easier to handle – for RINGANA customers and for the employees of RINGANA, that are responsible for the filling and shipping at the RINGANA Fresh Factory. We also wanted to give it a new look. The aim was to create a clear and instantly recognisable differentiation between the five types of products, as well as a reduced, timeless design that would blend harmoniously with the current product range of RINGANA DRINKS and CAPS. Apart from the colour coding we decided on creating a further graphic differentiation between the individual PACKS. This gave rise to an “A” that looks like a defence shield (“Abwehrschild” in German), a “b” for balances, a simple “C” on a “clean” white package, a tapering, shrinking “D” and a glowing, "energy"-charged “e”.

Working with the RINGANA Product Development team and a Styrian packaging manufacturer, we came up with a new slipcase system with a handy drawer that slides open and shuts easily. We also developed a new design with distinctive colour coding. The look itself is minimalist, self-confident and timeless.

An easier handling – for customers and employees who have to prepare products for distribution. Unnecessary razzle-dazzle or decoration didn’t get any place on the packaging, that – by the way – consists of 100 per cent recyclable materials.

And: The changes in design and handling paid off as you will see in the following numbers. Since RINGANA uses the new PACKS it had a 43% increase in turnover compared to April 2016, a customer growth of 25 %, 70 % more website users and reached 55 % more people on social media.