As always, the cinematography is at the core of our efforts. We believe that a cinematic approach is the first step towards creating a visually stimulating piece, something that captures our eyes before we even know what the context is. For this purpose, we suggested shooting with an Alexa Mini, paired with a set of cinema-quality anamorphic lenses. To achieve the feeling of a blockbuster trailer we shoot handheld, jousting between impressive wides and intimate CUs.