Since its birth at Bell's Beach in 1969 Rip Curl has not just become a global leader in the surfing industry, it has helped define a culture, creating products that allowed its audience to better pursue their obsession. First the heated wetsuit and then quick-dry board shorts, Rip Curl has a long history in pioneering wearable tech for surfers.

We built a mobile and desktop App that syncs with the GPS Search watch, translating the raw data of time spent in water and speed and distance travelled into defined periods of paddling, waiting and surfing. This is instantly mapped out onto full colour maps, with tide and weather conditions automatically pulled in, for instant sharing with the global surfing community via cloud-based servers. All data recorded anywhere in the world is stored and displayed, creating a connected surfing community unified by their love of surfing and the desire to challenge themselves and their friends to go better next time.

Pre-orders of the new GPS watch were sold out in the first week of launch. Millions of surfers around the world have started talking about the ability to finally track, monitor and learn how to improve their surfing performance, all of which leads to cementing Rip Curl as the number 1 surf brand on the planet.