Cannes Lions
WINGLATINO, Santa Monica / TIME WARNER CLIENT / 2007
Overview
Entries
Credits
Outcome
The initial results of this campaign have generated immediate reaction from customers. The client has expressed his great excitement with the results. Although we haven’t received concrete numbers, he requested a branding execution out of this campaign that aired at the same time.
We are currently working on bringing the campaign online – a logical follow-up to the effort, utilising the offline characters as spoke persons to communicate the benefits of the service.Because the campaign aired recently and tracking results are being reviewed.