Cannes Lions
TBWA\SANTIAGO MANGADA PUNO, Makati City / NISSAN / 2015
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Because we spend long hours in the office, we drive with very little sleep. We feel exhausted, sleepy and drowsy. And we end up falling asleep while driving. And for some who are not fortunate, never to wake up again.
For Nissan, drowsy driving is a growing concern that needs immediate attention. It wishes to deliver the message: Have enough sleep before driving.
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