At the opening ceremony on 1st August 2008, we invited many TV stations and newspaper publishing companies to let the opening of this wondering road be notified on various media.And on the same day, we launched our Website to make the viewer of the TV program get more interested and lure them to visit the road.Also we put an advertisement on NAGANO newspaper to notice the completion of the road.

Since the melody is played only when the car is running by 40km/h, this become a safety awareness from DUNLOP.Car accident decreases, and it also becomes a tourist attraction in Nagano Prefecture.・Consumer can drive safely and, moreover, they can experience the surprising drive they’ve never had.This project make everyone, such as DUNLOP, Nagano Prefecture and the consumers, become happy.The opening ceremony was picked up on TV news program, and the road has become a popular place at once.