Cannes Lions

ROAD SAFETY

LES ENFANTS PICTURES, Milan / ANIA FOUNDATION INSURANCE FOR ROAD SAFETY / 2012

Film
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Through a strong-impact advertising campaign, Ania Foundation sensitizes public awareness of respecting the rules of the road. Two TV stories ("Pool" and "Wheelchair") show in a direct way the consequences that drivers may pay when they drive with no due attention.

If you don't comply with the rules of the road, you'll have to comply with stricter rules for all the rest of your life.

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