Cannes Lions
LES ENFANTS PICTURES, Milan / ANIA FOUNDATION INSURANCE FOR ROAD SAFETY / 2012
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Through a strong-impact advertising campaign, Ania Foundation sensitizes public awareness of respecting the rules of the road. Two TV stories ("Pool" and "Wheelchair") show in a direct way the consequences that drivers may pay when they drive with no due attention.
If you don't comply with the rules of the road, you'll have to comply with stricter rules for all the rest of your life.
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