Cannes Lions
SAATCHI & SAATCHI BRUSSELS, Brussels / BIVV / 2010
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Be it to impress the girls or just for the thrill of it, young drivers are too often tempted to speed. When you have your whole life in front of you, it's easy to forget that a bit of a heavy foot on the accelerator can drive you straight through the pearly gates of Heaven.The question is, do you really have your place in Heaven when were young? The reply to that question lies in the last anti-speeding campaign that we delivered for our client, the BIVV-IBSR.
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