Airplay of campaign song on 33 radio stations; ranked no. 5 in the Swiss charts.Over 1 million Swiss francs worth of free publicity.Unpaid press coverage worth over 1 million Swiss francs.Ability to activate over 100,000 facebook friends/fans for events (the most successful Facebook campaign ever in Switzerland and 3x as many fans as Bligg, the most popular music star in Switzerland).

Over 250,000 «Slow down. Take it easy.» stickers were distributed.