Cannes Lions

ROAD SAFETY AWARENESS

JWT, Melbourne / VICROADS / 2010

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Overview

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Overview

Outcome

The CityGT launch was featured on all major news networks and generated significant amounts of online discussion. The game was downloaded over 30,000 times in its first month and rapidly climbed the list of 'Featured Apps' on the Apple iTunes store, eventually ranking number 3 in the Hottest Apps section.

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