Cannes Lions
CLEMENGER BBDO, Wellington / LAND TRANSPORT SAFETY AUTHORITY / 2004
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Description
A man leaves a shop and walks down the street.
‘He’s prepared to kill them,’ appears over people he passes. He reaches his car. ‘He’s even prepared to kill her’ appears over his daughter. The car speeds down a road. ‘If you’re prepared to speed, be prepared to kill’, appears.
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