Cannes Lions
OGILVY & MATHER, New Delhi / RED FM / 2007
Overview
Entries
Credits
Execution
The whole radio is about a kid's story about how a cop buys him chocolates and plays with him, just then a horn wakes up the audience to a voice over which says, "A cop doesn't do all these things for you. So why wear a seat belt for him?"
Outcome
It's a long road ahead before Delhi drivers get on track. Many listeners have called in to thank RED FM for opening their eyes.
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