Cannes Lions

ROAD SAFETY AWARENESS

OGILVY & MATHER, New Delhi / RED FM / 2007

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The whole radio is about a kid's story about how a cop buys him chocolates and plays with him, just then a horn wakes up the audience to a voice over which says, "A cop doesn't do all these things for you. So why wear a seat belt for him?"

Outcome

It's a long road ahead before Delhi drivers get on track. Many listeners have called in to thank RED FM for opening their eyes.

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