Cannes Lions

ROAD SAFETY AWARENESS

SAATCHI & SAATCHI ROMANIA, Bucharest / WWW.121.RO / 2009

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

This film was shot with a digicam and launched virally on YouTube.com and a few other similar Romanian websites. After this phase, it was also run on TV and cinemas. It tells the story of four girls who, after a night out in the club and drinking, have to make a decision: to drive home with their car – or not.

Similar Campaigns

1 items

ROAD SAFETY CAMPAIGN

SAATCHI & SAATCHI ROMANIA, Bucharest

ROAD SAFETY CAMPAIGN

2010, WWW.121.RO

(opens in a new tab)